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MARKETING
I’m driving forward ideas
OVERVIEW

I’m proud to be No. 1

We’ve been ranked the number one insurance brand in the world for seven years running now – an achievement that’s as much down to the quality, clarity and creativity of our advertising campaigns and multi-channel strategies, as it is to our great products. Our mission is to generate customer centricity throughout AXA so we can deliver superior customer experience across all touch points. Our goal is to remain the preferred company of our 93 million clients and prospects worldwide.
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YOUR MISSION

I’m building customer bonds

You’ll develop and market the innovative products that help millions to protect what matters most to them in a rapidly changing world. We’ll look to you to supply key information about the market, clients and distributors across the business, as you evolve our customer segmentation strategy and play a key role in new product development. Whether you’re defining and rolling out a multi-channel strategy or managing marketing and advertising campaigns, you’ll measure effectiveness closely to make sure our performance goes from strength to strength.

“We launched ‘Xtra by AXA’, a free personal wellness app that helps people live a better life. Users engage with Alex, our free human/robot coach to improve their health and fitness – and get rewarded for it too.”

Louis C, Senior Officer
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